Sinopec HK

One of the largest oil and gas retailers in Hong Kong releasing monthly promotions and campaigns frequently to contend with other competitors. Appealing visuals in various formats, prints and digital, are produced to reach the right target audience and more engagement.

Date:

2023-2025

Client:

Sinopec HK

Role:

Graphics Design

Advertising Design

Chanllenge:

With constant tight deadlines as precondition, striking visuals are needed to be both attractive and informative. The critical part is to plan beforehand for adaptations for various formats such as app banners, social media posts and videos, print posters and HTML5 ADs, so the visuals need to be flexibly designed in the first place.

Solution:

With previous experience, a standardised approach was made to achieve efficient production. Visual elements were idealised and designed such that they are fit in different sizes and scales with mere small adjustments. Details are thought beforehand for animations and videos.

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