Hyphen Website Revamp

A new identity for Hyphen Media, focusing on the motif of 'client and agency connections'. Through a complete revamp of website, combined with social media marketing strategy, Hyphen Media is positioned as a creative agency aiming for creatives while striving for performance.

Date:

2025

Client:

Hyphen Media Limited

Role:

Web Design

Front-end

Framer Development

Chanllenge:

With other daily design tasks at hand, being the designer, developer and project manager simultaneously, all the project stages from design concept, prototyping, website development, CMS and staging, to deploy and debugging, were mostly self-managed. Creating visual assets are another critical obstacle as some cases have limited resources.

Solution:

Under busy schedules, plans were cautiously made for efficient workflow. Using Framer centralised design and development in low-code. A systematic way was devised to consistently produce visual assets including mockups for performance-related cases and images for creative-related cases, using Google Sheets as a user-friendly CMS platform and Zapier for enquiry submission webhook to Gmail.

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