SSPDHC

A district-based healthcare centre in Hong Kong providing primary healthcare services. Based on the proposed digital marketing strategy, images and animations in various themes are produced for social media posts to expand engagement.

Date:

2024-2025

Client:

SSPDHC

Role:

Social Media Graphics

Motion Design

Video Editing

Chanllenge:

On top of the needs of packing all informations of each campaign as requested, each theme and its content are considered when balancing the visual appeal and readability, with small amusing details or easter eggs added to each design under strict project timelines.

Solution:

To ensure smooth project timelines and easier turnarounds for revisions, reference and sketches or storyboards were drafted with the consideration of complexity. The main goal was to minimally convey each theme in an intriguing approach, so most effort was put in crafting the most noticeable element(s).

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